For all businesses who are growing online the one thing all new prospective customers, clients or patient do, will be to look for any history the company may have and more importantly they look for other peoples experience or reviews. This is especially true for higher cost products and services. Would you buy a product from say Amazon without any reviews versus a product with 10 or 20 5 star reviews? New customers need proof that they will be listened to and treated right and they will get a benefit of using whatever product or service you have.
Here at Lofty Digital Marketing, we help businesses build and create an authority video to display a 5-star spokesperson video to show any prospects you have a good reputation. To build on this you should syndicate the video to all your social profiles, which helps build authority. It gives good ranking factors to the main search engines that will give more authority to your business.
This will be most effective if your reputation building is part of a marketing plan and not just one video. Your business works every week and is consistent and so should your marketing efforts. The two big drivers in any business are sales and marketing. In reality, your target should be one reputation video a month this will build your credibility and make the likelihood of new inquiries will go to your reputable business first. This will be really important as Google moves ahead with mobile first technology where local businesses are searched for by consumers ready to shop.
To summarise, build a solid reputation then, with other marketing efforts like search engine optimisation and maps placements you can grow in a consistent fashion.
for more information go to loftydigitalmarketing.uk and talk to Will
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